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A one-day seminar with premier consultant Alan Fortier on
significant profit improvement through better pricing.
| Date: | | April 17, 2012 |
| Program Fee: | | $2,900 per participant
$2,500 on or before
Jan. 31, 2012 |
| Location: | | Hilton at Chicago O'Hare
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Register online.
Register by mail. (PDF)
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Surprisingly few managers know how to manage pricing to maximize profit. This leads to profit that the market would allow, but you are failing to capture. How can this be, especially given the importance of profit growth? It's because pricing is the most under-managed function in business.
Leading pricing and strategy consultant Alan Fortier will show you how to move this hidden profit on to your P&L. This intensive, content rich one-day seminar will cover pricing best practices and may be the highest return professional development experience of your career.
Seminar Agenda; What you will learn:
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You will walk away with more concrete, field tested ideas for how to improve profits than you ever thought possible.
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The results from Alan's pricing work has consistently surpassed our profit expectations.
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Jim Malvaso, President and CEO
Toyota Material Handling
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- Pricing structure improvements to capture stranded profit:
- How to improve your segmentation strategy, and extend it to pricing
- How your structure can influence market prices
- How to flex your structure with changing industry conditions
- How your market share and the behavior of costs should influence your pricing
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Selected Feedback from Fall 2011 Seminar:
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"Great ideas that we can implement today"
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Jeff Glaich, CFO, Graham Corporation
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"Alan is the Jack Welch of pricing"
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Soren Friis Hansen, VP Sales, SWEP
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"Alan exceeded our already high expectations!"
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Jim Barber, Director of Public and Private Companies
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- Developing "the mindset" of a great pricer
- How to think about risk, how to mitigate risk
- How to win the "value migration war" with large accounts
- Overcoming the top impediment to higher prices: Fear
- How to think about and improve your value strategy
- Clarify and enhance your pricing strategy
- What is pricing strategy? How does it drive share and profit?
- How to think about customer conditioning and competitor interdependence
- Can price leadership work in your market?
- How to view and address disruptive events
- Enhance your pricing execution
- Results from Fortier survey of pricing best practices at 50 different businesses: what they did, what it was worth, what kept them from acting sooner.
- Pricer skills and metrics
- Communication best practices
- Pricing execution through the sales organization
Who Should Attend?
Presidents, General Managers, Product/Pricing Managers, Sales Managers and others who want to dramatically increase profits through better pricing. This seminar will focus on industrial and manufacturing companies (capital goods, components, chemicals and distribution).
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Get ready for an unprecedented experience that will forever change the way you think about your business.
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I expect that anyone attending Alan's seminar will get a tremendous learning experience and payback.
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Bill Johnson, CEO
Hill Phoenix, A Dover Company
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About Alan Fortier – Seminar Leader
Alan Fortier |
Alan Fortier has been a strategy and pricing consultant to industrial businesses for over 27 years. His clients have included IBM, BP Amoco, Toyota, Kodak, Dow Chemical, Akzo Nobel, Dover Corporation, and many others. He has completed over 100 pricing projects and has a near 100% track record for exceeding aggressive profit targets, often by 2-3x, in both up and down cycles. His speaking style is content rich, reflecting insights from years of first hand experience on what works. A believer in "if you can't explain it simply in 30 seconds you don't understand it" he will provide straightforward, practical answers with loads of actionable insights.
Alan's additional qualifications include:
- Board member of both public and private companies
- Lecturer at Columbia Business School's Executive Education and MBA programs on strategy and pricing
- Expert utilized by the U.S. International Trade Commission on the impact of imports on U.S. price levels
- Charter member, Society for the Advancement of Consulting, and Board approved in Strategy Implementation
- Former manager at DuPont and a McKinsey spinoff
Alan's education includes a BS in chemical engineering, summa cum laude, from Cooper Union and an MBA from the Harvard Business School.
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Given all of your hard work it's finally time to capture all of your Stranded Profit.
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Alan's pricing work always delivers large, immediate profit increases.
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Sam Thomas
Chairman and CEO - Chart Industries
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Location, Time, Price
When: Tuesday, April 17, 2012. Seminar will start at 8:30AM and conclude by 4:30PM
Where: Hilton at Chicago O'Hare
- Conveniently located in Terminal 2
- If you'll be staying there call 877-865-5322 to reserve your room.
- A block of rooms are available at a 50% discount. You should request the “FCI” (our code) special price.
| Price: |
$2,900 per participant
$2,500 on or before January 31, 2012
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How to register: Follow the registration link below to begin. Upon receipt of payment we'll send
you a confirmation via e-mail which holds your place.
Register online.
Register by mail. (PDF)
What's included:
- The full day seminar
- Continental breakfast, buffet lunch, morning and afternoon refreshments
- Binder with key seminar content
Substitutions and cancellations:
- You may substitute attendees any time prior to the seminar without penalty.
- Cancelations prior to March 16, 2012 are entitled to a full refund less $150 handling charge.
- Cancelations after March 16, 2012 are entitled to a 50% refund.
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